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Marshall's Guitar Amplifier

Synopsis

Responsibilities 

This project took place in the span of 14 weeks. This product was done in 2022 as a student project. This project came from the hobby of learning an instruments during quarantine. Creating something easy yet stylish for beginner players to have the essentials needed to shred on their guitars.

Brand Research / Ideation / Renders / CMF Redesigns

Timeline

2022 - 2023

Category

Consumer electronics

This project is not affiliated with the brand Marshall

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  • Amplification Musical Instrument       Manufacturing

  • London England 1962

  • Founder Jim Marshall

  • All types of audio products

  • Recording Artists

  • Natal Drums

  • Etc.

​

“Here at Marshall we’re proud of our history but we’re only just getting started. You may have noticed that we’ve released new products, refreshed our look, added new features to our website, all to realize our vision to support the next generation of musicians and music lovers. Marshall are defined as innovators and we will continue to push the boundaries of possibility to help inspire you to find your sound.”

Marshall History

Marshall Product Line

Marshall's Target Audience

Marshall's target audience has a wide variety of consumers. From beginner to expert level players, they mainly cater towards younger adults that have more than a passion for music. They also have multiple lines of products for both musicians and non-musicians including headphones, bluetooth speakers, amps, and pedals.

Branding Competitors

There are a lot of competitors in the Guitar amp market. Multiple "beginner" amplifiers that would be potential competitors. Here are some already in the market all of which are owned by different companies.

Fender Acoustasonic 40

Blackstar Fly 3

Orange Crush 20

Yamaha THR30II Wireless

Line 6 Spider V 20 MKII

Vox VT20X

Guitar Amp Trends

Guitar amps have seen a lot of change over the years. From your typical box stereo to portable speakers, innovation has been through the roof. Here are some fun trends currently in the market!

  • Up-Cycling

  • Re-purposed materials

  • Re-usable Materials

  • 100% natural alternatives

  • “Use-Less” mentality

  • Only the necessary parts needed

Sustainability 

  • Personalized Options

  • Brands are “different”

  • Gimmicky and stylish

  • Evoking Luxury

  • Gives a premium edge

  • Neutral metals and plastics

  • Creating new products

Technological Additions
and Longevity

  • Simplicity is back

  • No longer impressive

  • Easily digestible structure

  • Straight forward technology

  • Made for beginners

  •  Honoring the past

  • Future Retroism

Virtuosity to
Simplicity

Trend Explorations

Blue tooth Amps

Existing Guitar Amp Market

Eco-Friendly

Amp+Stand

Rectangular and Beginners

Material Explorations

Recycled Plastics

Glass

Silicone

Metals and Stone

Wood

Ideations

Ideations were done using Illustrator as the medium. I started with 3 designs and ultimately chose the one that best fits the topic. Ideations have to include basic guitar controls.

Renders

Since Marshall has such a strong branding style, it was important to incorporate those into my design. Using geometric forms and physical analog controls, I made my amplifier look as similar to the other products in Marshalls line. 

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CMF: Redesigns

After finishing the final design for my amplifier, I wanted to show a new perspective in CMF. Using notable trends and directions I produced 3 new designs that follow their respected idea.

Color Palette: Playful

Inspired by 1970s era influences; 70s light shows and album covers as palette. Mimic that era into my redesign using recycled plastics as it can be colorful and cheaply sourced. Can be fun for users to live in the past​

Color Palette: Studious

Studious is meant to honor the past. ​Referencing old school-at-home radio stations to bring speakers back to their roots. These products were almost always made up of wood and metal using digital analog screens/buttons. ​Using repurposed wood instruments these specific types of woods can produce more refined sounds compared to plywood/others​.

Color Palette: Lustrous

There is a growing desire for metals that have longevity. As a result there are a lot of designers and brands that are experimenting with these materials and finishes. By reflecting the colors and finishes these metals bring a new premium look to the Marshalls product line.

Playful

The material is made up of plastic waste which can be locally sourced. It’s a fun way for users to personalize their speaker as each speaker will be one of a kind. These recycled materials are durable after heat treatment. Redesign is minimal keeping what's important so people can enjoy functionality.

Studious

Material is made up of repurposed woods, ceramics, and fabrics. Comes from tossed guitars, violins, and cellos for better sound. The outer layer will be made up from ebony and the inner shell walnut. The mesh will be made up of recycled cotton from thrown out clothes. A ceramic digital analog screen to mimic those at home radio stations. A steel chemical treated bronze button plate to complement the wood color palette

Lustrous

Longevity is the focus. Top quality metals that have brushed finishes and are chemically altered to get their color. Cold rolled steel mesh for refined sound quality. A steel brass button plate to go along with the overall color scheme.

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